Part 9: Things To Consider With a Newsletter
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Providing a newsletter for your opt-in list subscribers provides many benefits in terms of driving traffic into your site as well as boosting the sales and profits of your site and company.
This is a marketing technique that doesn’t cost much and doesn’t require much time to develop. Writing a newsletter isn’t that different from the work you’ve been doing with articles. An article is usually focused on one topic however whereas a newsletter has many topics and components. However the writing style, principles and ideas that you’ve learned so far apply to newsletters as well.
With a newsletter, you can inform the public about your company and products as well as services being offered. You can keep them posted and updated about what’s going-on with your company as well as any of your promotions or special events. With newsletters, you remind your subscribers that you are still around offering good deals and services.
Newsletters also allow you to impress your subscribers. It can show your expertise and knowledge about a topic and the many benefits available. When you impress people, they will become potential customers and may give you more referrals.
In the next few paragraphs, I will provide you with some things to think about when you decide to start your own newsletter. Here are five things to consider when publishing a newsletter.
1. Make sure that the content of your newsletter is relevant and is closely associated with your business or the theme of your site. For example; if you have a site that sells auto car parts, your newsletter must contain articles or photos about cars, auto parts and such. You may also include content about your company and your staff. Remember that visitors to a site are there because they are interested in what the site has to offer. If they sign up for an opt-in list or for a newsletter this means that they want to be updated about that topic and that company. Be sure that when you publish your newsletter you are providing for the needs of the subscriber not only the business.
2. Ensure that you have well written information rich articles. Your articles will be the body of your newsletter and should excite your readers as well as provide information. Articles should checked for spelling and grammar errors for it to look professional and believable. The trust of your client to you and newsletter is at stake here.
3. Fact-check your articles. Make sure that you provide true facts and figures so that your reputation as an expert is not questioned. If you lose the trust of your subscribers these may persuade them to unsubscribe to your newsletter. You will lose many potential sales this way.
4. Provide fresh and new articles. If you publish stale old news in your newsletter, there is a tendency that subscribers will already have read and known about them. Boring. They will lose their interest in your newsletter. They may not open or read any of your future newsletters. In short you will have broken your dialogue with them and potentially loose them forever from being a buyer of the business’ products and services.
5. Never use copyrighted materials such as photos and articles. This is outright plagiarism; you may get into a lot of trouble for this. You can lose your business and get sued over copyright infringement. If you do not have the time to write your own articles, there are many willing and able professional article writers that can do it for you for a reasonable fee. All your investment in writing and publishing articles will be well worth it when you see your list build up and your traffic increasing.
That said, there are many public domain sources on the Internet covering every conceivable topic. You can also buy PLR materials - Private Label Rights - that allow you to use, edit and distribute articles, videos, audio clips and all sorts of media as your own. A quick Google or MSN search will get you hundreds of sources.
Part 10 -The 3 Things To Avoid when Emailing Your List
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