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Part 10: The 3 Things To Avoid When Emailing

This is the tenth article in an eleven part series on how to Grow Your Business using Opt-In lists. Opt-in lists are THE critical success factor of increasing sales.

When you decide to have an opt-in list, it is not just a matter of sending your subscribers your promotional newsletters or catalogs. There are many things to consider and complications to steer clear of. While there are so many ways to make people subscribe to your list, there are also some things not to do in order to avoid subscribers from wanting to get off your list.

You also want to prevent problems with the law and your internet service provider or ISP. There are laws and rules that protect the privacy of internet users from spamming and unwanted emails. With the popularity of the electronic mail as a low cost marketing tool too many companies have seized the opportunity flood people’s email accounts with promotional mail.

But, with an opt-in list, you avoid this problem because people voluntarily subscribe to the list. They want to receive the newsletters and emails from you. They have consented to being on the list by subscribing themselves, just don’t forget to put an unsubscribe feature every time in your opt-in list so that you avoid any confusion. Autoresponders will handle this for you, as well as manage those who want to unsubscribe.

Keep yourself and your business out of trouble and potential run-ins with the law and the internet service providers. Keep your operation legit and clean. Your reputation as a legitimate businessman and a legitimate site depends on your being a straight and true marketing strategist. As a tip, here are three things to avoid when emailing your list.

1. Take notice of your unsuccessful sends. These are the emails that bounce. Bounced emails, also known as undeliverable messages, are those messages that, for whatever reason, were not successfully received by the intended recipient.

• There are bounces that happen or occur because the server was busy at that time but can still be delivered in another time. There are also bounces because the inbox of the recipient is full at that time. There are those bounce messages that are simply undeliverable ever. The reason for this is that it may be an invalid email address, a misspelled email address, or an email address that was abandoned and erased already.

• Again good autoresponders manage this. The larger autoresponder service providers have agreements with the major email companies which will keep your messages out of the SPAM folder and out of the undeliverable category. Companies like Yahoo and Google know that if an email is coming from one of the large autoresponder companies, like Aweber or Getresponse the recipient has requested it through a double opt-in process so they deliver it. For this reason alone it is worth using a service rather than handling the email from your own account or computer.

• Manage your list by putting markings on those that bounce. Erase an email account from your list so that you have an accurate statistics and records as to how many are actually receiving your mail. You may also want to check the spellings of your email addresses in your list.

2. Always provide an unsubscribe link in your mails. When someone in your list requests to be unsubscribed, take that request seriously. If you don’t take them off your list and keep sending them your emails, you are now sending them spam mail.

• When you are reported as a spammer it will hurt your business. At best it will take time and effort to fix. You can be reported to the authorities and maybe blacklisted by many internet service providers. You will lose a lot of subscribers this way and many more in potential subscribers.

3, It should go without saying not to provide pornographic or shocking and disturbing content in your newsletters. It is hard to decipher the age of the recipient and many complaints may stem from these. Controversial issues should also be avoided. Stick to the nature of your site and business.

Always remember these tips in this article so that you can have a healthy relationship with your subscribers as well as be kept within the boundaries of what is allowed in sending mails to an opt-in list.

Most of the big mistakes that diminish your list causing people to unsubscribe and in general be unhappy with the website or business have already been covered. Just apply common sense and the same principles of customer satisfaction, customer support, and ethical selling that you use offline to your Internet efforts and you’ll prosper using this new medium.

Part 11 -7 ways To Make Money Using Nothing More Than Your List