How Do You Increase Business in a Tanking Economy?

How Can a Local Business Use the Internet to Get More Business?

•       Have you ever wished you could generate all the leads and new customers you wanted for little or no cost? 
•      Would you like to increase your profits by automating customer follow-up, referral systems, and even service?  
•      What if your website became an income source that thoroughly pummeled the Yellow Pages, newspaper ads, and even direct mail?  
•      You're about to discover how any local business can turn the Internet into their number one lead generation tool...in terms anyone can understand...without a lot of technical mumbo jumbo. 

Times are tough. We get reminded of it every time we fill our gas tanks. Competition is fierce. Margins are razor thin. Spending is down. Costs are skyrocketing. What can a Local business do to compete? 

Did you know that 70% of buyers now use the Internet when shopping locally for products and services? Here is another amazing statistic 36% of all internet searches are about Local Businesses—36%! 

So the question isn’t how to compete or where… 

The question is: are you going to get your share of this business…or just survive on the leftovers?  

Here’s the problem… 

Most local business people aren’t using the Internet effectively or using it at all. Why is something so powerful that 70% of all customers are using it to buy things and 36% of all web searches are trying to find your business, or your competitors—being ignored? 

Why? Because… 

• They either don’t believe that the Internet can help them  
• Or they don’t know how to use the Internet to Grow their Local Business 

Most internet marketing books are targeted for eCommerce companies—or are get rich quick schemes. Most Internet Marketing courses and gurus give general all-purpose advice, aimed at companies marketing to the masses. But if you want to use the internet to promote a local business, you need specific strategies to make the Internet work.  

Listen carefully. You could spend a bundle on stunning marketing. You can hope more people will wander into your shop. You can promote your business like crazy. However it you’re not doing it where people are looking there isn’t going to be any more money in your cash register. 

In the next 5 minutes, I’ll show the most important business trend quickly happening in the US and how to use it. You’ll achieve some remarkable results mastering a few skills of Internet Marketing and reap immeasurable financial rewards.

Here are just a few things you’ll learn from reading this article: 

•       How a local businessperson can capitalize on the 70% of all customers who now use the web to find the local businesses they will buy from 
•          What the single most important activity you can automate that will double or even triple the amount of business existing customers  
•          What the largest internet firms, such as Google, Yahoo, and Microsoft are doing and why? More pointed what that means for your business and what how you can compete. 
•           How to create an almost inexhaustible source of prospects and new customers at little or no cost 

There is a science to using the Internet PROFITABLY, especially for a local business. And there are certain immutable laws which govern the Internet so that customers are driven into your office, shop, or store. Once these laws are followed, anyone can create a customer creating engine – with mathematical certainty. 

This is an incredible opportunity that is available to you – but only if you take the first step. Your first step is to read this article in its entirety. Please don’t just skim through it – I don’t want you to miss a single word because when I demystify growing your business using the internet you simply cannot fail to create the sales and profits you want in your business. 

LOCAL is a Transforming the Internet

Right now there is a important trend happening—quietly. The web is going local. It's not fancy. It's certainly not flashy. It's just a fact. The biggest Internet names are creating local sites….Yahoo Local, Google Local, and MSN Local. They see the change...and they see the danger so many are ignoring. Regular advertising such as Yellow pages and newspapers is becoming ineffective. What worked just a few years ago isn't reliable anymore. Being on the Internet and having a website used to be optional, especially for a local business. Now promoting your business is quickly becoming the backbone of any good marketing campaign.  

Businesses have to be more careful than ever before—wringing out every drop of sales from every dollar spent, especially in today’s economy. Dialing for dollars, cold calling, radio, prospecting, TV, even Direct Mail are no longer enough to succeed in a wired world. They cost a lot of money, don't produce immediate results, and are often not measurable. So...

If you're not combining your business with online marketing, within a few years you might not be in business anymore. If Yahoo, Google, and Microsoft are making moves into the local market doesn’t it make sense for local entrepreneurs and business owners to profit from the Internet as well?  

 Here are just a few examples of how the Internet is currently blowing the socks off any other type of advertising.. 

•          A Physician generates 22 new patients per month with an ad budget of only $500 per month.. 
•          A restaurant averages built a 6,000 person subscriber list and when business is slow they email out a coupon...packing the room within hours. 
•          A Dry Cleaning Business has created a family of loyal customers using the Internet and email, who not only use his business exclusively but bring in their friends and family 
•           A motorcycle dealer increased sales by 500% when he began offering online customizations...selling 30 to 50 units per month to local customers. 
•            A local clothing store generates 2,000 to 4,000 visitors per day online ...and eventually expanded past their geographic area into selling clothes nationwide. 

What has Changed to Make Local Internet Marketing Work?

It is now possible to target consumers by city - even down to zip code. Today’s technology even enables us to use the Internet to narrow our efforts to a tiny geographic area of just a few miles around our place of business. This wasn’t possible before and so only large national companies concentrated on using the Web. Other companies, if they went on the web at all, simply used the Internet as an electronic brochure offering a lot of “me too information.” Getting directions and some contact information was nice but it didn’t really help drive customers into a local business or nurture prospects into a relationship that lead to getting a sale. 

Then of course there is money and expertise. Websites could be costly to create and run. Big companies have armies of programmers, graphic designers, and support staff to keep all the web gears turning. Small businesses don’t have extra money to throw at problems. Entrepreneurs are busy running their businesses.  So this valuable tool – the Web – was left mostly to national companies and companies who exclusively sold on the web, like eBay and Amazon.  

However the same tools that now allow targeted searches and geographic marketing also solved these obstacles for business owners. High speed Internet, social networking, blogging, YouTube, FaceBook, automatic email generators have exploded and become not simply a part of buyer’s lifestyle but their life. These technologies have been made so easy to use that teenagers and children are using them.  

Many of these companies – like YouTube, Amazon, eBay, Blogger, and tons of others – want you to create a website on their dime. They’ve set up inexpensive – often free -  ways for business people to go on-line. The more content and users they have the more visitors and more money they make. They’ve also removed the technical barriers for you, making being on the Internet fast, cheap and easy.  

Do you think it might be time to harness the incredible power of the Internet to create customers and build relationships for your business?

But How Do You Promote Your Local Business on the Internet?

As I mentioned if you want to use the internet to promote a local business, you need specific strategies to make the Internet work. The number of people online in your city or region is limited compared to the huge market that national marketers have. You can't play the numbers game of driving massive traffic to the website, knowing that eventually somebody will buy something.  

No, you must reach the limited number of local people who are online and get them to your website or your brick-and-mortar business. You must have strategies for helping people to find you, learn about your business and want to visit you. Detailed instructions on how to do this is something that you won’t find in most Internet marketing books, if any. 

In other words what you need is the information on how to do this – profitably. You want someone to help you – help you without taking every last penny from your wallet. 

The Birth of Web Business Web Step

You can say that I started Business Web Step as a solution to the scarcity of Internet Marketers who knew how or even cared about helping local businesses. There simply are too many direct marketing schemes promoting eCommerce or ways of getting “rich” on the internet. They all make the same claims “make $100,000 a month with little or no work,” They all have some secret or some hidden technique guaranteed to work, as if these solutions haven’t been tried by the million of web users and would be entrepreneurs. 

You see, I’ve owned a local business. I’ve also been a local salesman pounding the pavement for most of my career. I’ve dialed for dollars, spent gads of money advertising and working every new prospecting method known. Instead of selling I was "prospecting." Yet nothing worked, or at least worked well enough to live the lifestyle I wanted. I was 

•      Frustrated that my business was only making only a small fraction of its profit potential. 
•          That the economy up and downs affected my income more than how good my services were. 
•          To have all of my debts paid and operate my business in the black month every month. 

I wanted to know how to use the WEB but was confused and frustrated by its difficulty. I wanted to earn a five-figure income every month-even while the economy is on a downsizing? 

And that's how Business Web Step came into existence.

I condensed all the persuasive Internet Marketing techniques that have taken me a lifetime to acquire into ...

... “Growing Your Local Business Using the Internet” Mastery Course -- a one-of-a-kind program with a 20-hour curriculum and a 30 Day Action Plan..  

“Growing Your Local Business Using the Internet” Mastery Course consists of a huge bank vault of trade secrets -- most of which no other Internet Marketer is sharing, and most of which you won't find in any book or course that's presently being taught. I've held these trade secrets so close to the chest that I've almost forgotten their immense value.  

The First Growing Your Local Business Seminar Was Completely Sold Out!

So I finally spilled my guts and revealed all my techniques to a small circle of friends and business partners. The results they achieved were remarkable. They’ve been screaming at me to provide them with more information and to make the course available to others. But hey, I’ve got a business to run. So I decided to create this course and offer as a do-it-yourself sales engine kit. It will give you everything you need to get a local business on the Internet and increase local profits...starting today 

Here are just a few of the juiciest secrets I revealed in the course (I'll tell you later how *you* can get your hands on the CD edition at a small fraction of the course tuition).  

•      Who is most likely to buy from local websites – and it’s not who you think  
•         What draws local buyers online like a magnet 
•         How ads can be targeted by states, cities, even zip codes – where only local buyers will see them 
•         The quickest way to get local traffic to your website TODAY!  
•          The proven formula for building customer relationships that leads to sales.  
•          How to get exposure for your business for PENNIES per day -- a little used but big goldmine for small businesses  
•         What makes people push the order button 

“Growing Your Local Business Using the Internet” will show you how to build, promote, and make money off of your Web site or brick and mortar store using the Internet, with minimal costs. Become armed with the knowledge you need to make your business a success! Learn how to generate more traffic for your site or store with hundreds of Internet marketing methods, including many free and low-cost promotions.

This new course presents a comprehensive, hands-on, step-by-step guide for increasing store traffic by using hundreds of proven tips, tools, and techniques. Learn how to target more customers to your business and optimize your Web site. Learn to target your campaign, use keywords, generate free advertising, search-engine strategies, learn the inside secrets of e-mail marketing, with real-world examples of what strategies are succeeding and what strategies are failing.

•          How to find the most riveting (and often overlooked) angles that make information-overloaded Web surfers stop dead in their tracks and read every word of your emails and website. 
•          The exact wording you must use in your newsletters and other e-mail communications so that people will look forward with anticipation to your next e-mail -- and tear it open when they do receive it. 
•          What is the most important objective in e-mail marketing? You gotta get your e-mail delivered and opened. This may sound obvious, but when you write your e-mails in a certain style or use certain words, they get blocked or deleted as unwanted SPAM. d. Learn how to write properly so that this will never happen to you. 

So you see, I condensed everything I've learned about Internet Marketing over the last 3 years (not to mention 28 years of traditional selling and Business Management) into pure, unadulterated substance. Quite frankly, there isn't a course out there that's as comprehensive as this -- at any price -- that can propel any business to record earnings.

Learn How to Use the Internet at the Pace You Choose -- and at a fraction of the cost!

By popular demand, I've devised a way for you to benefit from my Internet Experience in the most convenient way. I've produced the Home Study CD Edition of the course so that...

• you can learn at your own pace;  
• you need not spend money and time going to a seminar 
• you need not pay the full course tuition  

...but still get the benefits of the entire curriculum.

Yes, the information you’ll find in the Home Study CD Program is the exact same material I taught in my Growing Your LOCAL Business Using the Internet Mastery Seminar. Now, you can have the same high-octane Marketing and Internet lessons that others trekked long distances and paid big money to learn and study them at your convenience.

	THE BLUEPRINT Growing Your Business Using the Internet Complete Guide Instructions for driving monumental amounts of new customers into your business and mining the gold in your existing customers
	THE ACTION PLAN  Growing Your Business Using the Internet Action Manual A 30 Day Step-By-Step Action Plan with pictures of each activity, from creating your website in UNDER 30 minutes to creating incredibly profitable email marketing campaigns
	DIRECTORY & TOOLS Growing Your Business Using the Internet Directory of On-Line Resources & Tools There are hundreds of websites where you can promote your business. This directory makes them easy to find and tells you which ones are the best. Also included - FOR FREE - are several tools, extra books, and tons of useful information, most of which you can use to create interesting emails and web copy

Here's What You Won't Be Getting

Now that you've seen what you'll be getting from Home Study CD Program, here's what you won't be getting:  

•           You won't learn concepts that are untested and unproven. Everything I give you is scientifically proven to produce results -- that is more leads, more customers, more sales, and more profits. 
•           You won't learn theory, complicated, costly, or impractical techniques. I come from the rapidly vanishing, endangered species that tells the truth in marketing. My father taught me to under-promise and over-deliver. Like you I have to look at myself in the mirror every morning. Instead, you'll learn how persuasive and powerful prospecting and business internet marketing that is credible, sophisticated, and sales-producing. 
•           You won't get rehashed, recycled, or regurgitated business theory. What you'll get are ingenious, innovative, and effective tactics that most people -- not even famous marketers -- know about.  

IMMEDIATELY IN YOUR HANDS

No waiting, no delay! You will get Growing Your Business Using the Internet IMMEDIATELY... so you can put this material to use TODAY. Of course, I'm going to sent you the entire course in the mail, including the CDs and a full color printed manual we'll even pay the shipping and handling. But there won't be any waiting. When you order you'll get IMMEDIATE access to a download page (well after you check you email) and you can download this material right away.

How Much is All This Worth to You?  

Back in 1994 when I opened my first store if someone had offered me this Growing Your Local Business Using the Internet Mastery Course, I would have been willing to pay $5,000, $7,000 -- even $10,000 to learn the skills that would make me a 6-figure income per year. I'd have gladly paid that much instead of going through years of trial and error, and earning less income than I deserved.

How about you? How much is all this worth to you? What is the value of learning a how to prosper your business even in a down economy, whether you're a great with computers or not, whether you have a website or not? What is it worth to learn Internet Marketing tactics and strategies that no one knows about -- but are fiercely powerful? What is the value of learning the single most important sales-producing Internet skill from a specialist who knows what works and doesn't work on the Internet?

 My hourly rate is $300 an hour for consulting and website review. So if you were to quantify the amount of instruction that you'll receive from me you are getting at least $4,800 worth of instruction. I'm sure you realize that even at the full course tuition of $1,497, the Growing Your Local Business on the Internet Mastery Course is worth every cent for all the sales you could generate as a result.

But the good news is that you don't have to pay $1,497 for the Home Study CD Edition of the course – the Seminar cost. Your price is only $497 -- that's a savings of $1,000 to you – almost a 70% discount off the course tuition fee.

Here's even better news: If you reserve your copy of the Home Study CD Edition of the course you'll also receive the following free gift:

Now Comes the Tricky Part...

As you sit there reading this, I know that you're thinking about all the ways you can use the money you will earn as a result of acquiring the Home Study CD Edition of my Growing Your Local Business Using the Internet. However, I want to warn you that I cannot guarantee you will get a copy, even if you wanted to. That's because only 200 copies have been produced

By the time you decide to secure your copy of the CD program, I am not certain how many copies would have already been sold, or whether there will be any copies left.

I would feel absolutely terrible if you respond too late -- after all 200 copies are gone for good. I regret to say that I don’t have plans to produce additional CD programs in the future.

Why?

Because I don’t have enough time. Later you’ll see the bonuses that we’ve offering with this course. Every customer who purchases this course will get hours of my time. Quite frankly I can’t support more than 200 new customers. I don't wish to compromise the quality of support I offer current customers and the ones who purchase this course on-line. I hold Growing Your Local Business on the Internet Seminars – Bootcamps - all over the country and still have to have time for these. Let me put it this way: If everyone bought the CD program, there'd be no one left to enroll in the future Bootcamps of my Growing Your LOCAL Business on the Internet Mastery Course, would there?.

So I urge you to secure your copy of the Grow Your Local Business Using the Internet before you miss out on your only opportunity.

	Order NOW and I'll digitize your company's marketing liturature, brochure, and photographs. Up to 7 pictures and 10 pages of copy. This is what often stops people from getting started - having content to go online with. (A Real $195  Service that we perform every week for customers)
	We'll speak by phone and together set up your website and email marketing campaign. We'll spend about 2 hours consulting about your business strategies for using the Internet to rocket your profits The cost of this Bonus alone exceeds the cost of this course (This costs my off-line customers $600)
	We'll get your email campaign rolling and off to a explosive start.  With this course you'll get enrolled in Business Web Step's email program where we create the email and help you with your monthly campaign. Image on month free where you get your email written and have access to our member services, such as tele-training, webinars, and much much more. (This costs $150 for a monthy subscription)

You Risk Absolutely Nothing 

The Home Study CD Edition of my Growing Your Local Business Using the Internet Mastery Course is 100% guaranteed to be the most income-producing business investment you've ever made -- or your money back. The guarantee is simple -- you assume zero risk.

Here's the deal: Go ahead and use the Home Study CD Edition of the course in its entirety without risking a single dime. If, for any reason, you're not completely satisfied -- I will be happy to refund every penny of your purchase.

Just return the course within 30 days, and ask for a no-hassle refund. No explanation is necessary. You are under absolutely no obligation to keep the course if you're not 100% satisfied.

You Can Expect Immediate Results

Remember: You’ll be immediately implementing these ideas. You won’t have to wait months or even weeks to see results. I’ve included a 30 Day Action Plan with the course to provide a step-by-step strategy so that you can immediately implement the proven Internet Marketing model you've learned, and start converting the maximum number of web visitors into customers, and consequently, sales.

When you decide that you want to dramatically increase your customers by using Growing Your Local Business Using the Internet, please don't delay. As I mentioned earlier, only 200 copies will be distributed to the public.

Please don't confuse my Growing Your LOCAL Business Using the Internet Mastery Course with other Internet or Marketing courses. This is a leading-edge course not available anywhere else, that specifically targets improving the success of LOCAL businesses. And my course lets you do it in the shortest possible time.

Wishing you prosperity and success,

Russ Emrick

President, WebStep, LLC and author of “Growing Your Local Business Using the Internet.

P.S. The entrepreneurs that purchase this are going to get over hours of telephone and web support, have their existing off-line marketing materials converted into digital form, and finish with a complete website and e-mail marketing system. The Growing Your Local Business Using the Internet Mastery Course may be the most income-producing investment you'll make all year.

P.P.S. Remember you’re purchasing this course completely risk free. If you don’t get more customers and increase your sales with existing customers just return this course in the first month and I’ll refund all of your money, no questions asked.