How to Grow Using the Internet
Knowledge is cheap. It’s the how-to and the help that costs money. That’s why I’ve included personally helping LOCAL businesses get set up on the web. You can check out the course by clicking on Grow Your Business Using the Interneta>
Directory Submission Software to Drive Traffic
and harder to get top search engine rankings.
The search engines now, highly favor, websites that have a large number of
quality, one way links pointing to them. Because of this, it’s absolutely critical
that we consistently try to get other websites to link to us, WITHOUT us linking
back to them.
Yes, reciprocal linking is becoming less and less valuable. Submitting your
website to website directories is an excellent way to get, quality, 1 way links
pointing to your websites. You see, many of the website directories online have
a high amount of page rank and have been online for several years.
These are 2 of the most important criteria for determining what a good link
is, vs what a bad link is. These two criteria are:
- The age of the website linking to you
- The Page Rank of the website linking to you
With that said, many of these directories have both a high Page Rank AND are
old websites, giving them more authority and power in the search engines.
Not only that, but there are literally thousands of website directories on
the internet that are absolutely free for you to submit your website to! While
it does take time to find these directories and then manually fill out all of
the required criteria to submit your website, it is an excellent way to help
increase your search engine rankings.
There are some good website directory submission software products on the market.
The best of which is a product called Directory Submitter created by Brad Callen.
Esentially you simply enter your website details into the software program 1
time, and then click on any of the 1600+ website directories in the software
and it wil automatically fill in all of the submission criteria for you. Click
the submit button and then your site has been instantly added to the website
directory.
So, not only does it save you time in finding all of these directories, BUT
it saves you an incredible amount of time filling out each and every website’s
submission criteria. To learn more about Directory Submitter, visit the link
below:
Losing Money on Your Website - Most are…
Recently Mark Asper, President of Internet Strategies, a business and Web think tank, was interviewed on the mistakes many businesses make when using the web to promote their business. He said that most businesses have a gap between what they spend and what they make on the web, that web investments are upside down and do not have an positive ROI. In other words they loose money on the web. He was including both Local Businesses and e-Commerce companies in saying that the reasons for this money draining investments are:
- No clear Internet Strategy
- No integration of the Web activities with the rest of the business
- The thinking that their business can’t ‘sell’ on the web
- Not understanding the Web
- Too much outsourcing
These reasons can be summed up simply by saying that most websites don’t have the clear purpose of driving business into their doors and integrating the web into the money making processes of their business. This situation is because for the most part people don’t know what the WEB is best used for or how to do it even when you clearly know what you want to, that is make money by increasing business to your store, consulting practice, or local business.
The problem is compounded by outsourcing people who have the knowledge, you know web designers, graphic artists, programmers, but are more concerned with ‘non-business’ issues instead of your revenue goals. What you often end up with are beautiful websites full of graphics, blinking banners, perhaps even videos and audio clips. Many of these businesses offer a lot of good information as well on-line, from their product catalogs, to elaborate “About Us” pages with company history, officers, locations, etc.
These websites might be good for the ego (which isn’t always a bad thing) but they don’t put money in your pocket. Websites like this might be great for consumers who want to learn about your products and services so that they can prepare for a purchase, translate that into shop you and your pricing around. However unless you’re a library providing free content isn’t helpful, at least for your bottom-line.
Membership and Contact Information
Every month BusinessWebStep members get a book summary of one of hottest business books being sold. Members also get exclusive articles, audio interviews, and a newsletter. Personal coaching and teleconferences happen every month. For details click here.
For Further Contact
BusinessWebStep coaches people on how to use the web to increase business. For further information or to discuss how BusinessWebStep can assist your company please feel contact us at russ@businesswebstep.com. Or call us at 719-481-0876
Todays Challenge for Small Business
The Internet can be a powerful tool for a local business prospecting, lead generation and relationship building. Using Internet Marketing all types of businesses can use the Web to grow revenues and get more customers.
Did you know that 70% of all buyers buy from the web and 36% of all customers use the web to find local businesses?
There are three interlocking strategies for growing a business using the Internet: improving a business, growing a business, and expanding a business. Read more about them here:
Profit with the Internet
How To Sell More in a Down Economy
How would you like it if your business earned a five-figure income every month-even while the economy is on a downsizing?
Imagine what your life would be like if all your debts were paid and your business operated in the black month after month.
Using the Web To Get More Business
Will show you how to get new customers and do more business with your existing customers, with or without your own website. You'll learn how to use technology to leverage your time and efforts in 30 days or less!