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Is the Local Internet going to save Newspapers?
Written by admin on 22nd July, 2008 ..... Print This Post Print This Post

Wow! We all know that offline publications, like newspapers and magazines are hurting - some would say dieing. Now a big study comes out that says Local Internet my be the salvation for newspapers. This proves that Local Internet Marketing is a MUST for businesses - even if they only work or sell offline.
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Newspaper readership dropping

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You can read the entire article at Can Local Web Ads Save Newspapers?

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Here are some of the highlights:

“It has been a rough time for the newspaper industry in the US, with a series of layoffs against a backdrop of falling revenues. Consumers still read newspapers, but the rise of online news and opinion sites and blogs has given them additional reading choices.”

“One fresh indicator that print newspaper readers are shifting to news sites comes from the Readership Institute. Although two-thirds of Internet users surveyed in July 2008 said they still used print newspapers about as much as they did before they started visiting news sites, more than one-quarter said they were reading print less as a result, and that figure has grown during the past 5 years.”

Newspapers revenue from their online advertising is growing and perhaps will save them.

Bottom Line: the web is going local. Even local newspapers are now realizing the importance of supporting business on the Internet. Most advertising dollars are shifting to online publications and websites because that is where people are looking for the companies they want to do business with. Growing a business using the Internet is more important than ever.






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