The Missing Element of Growth: Strategy
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Here are some of its key ideas that I agree with:
Looking at many online small business owners, always so busy with current operational issues, I have noticed that they are often missing the bigger picture. The majority are lacking any strategy on how to successfully grow their online presence/visibility.
Cost. We all know that small business budgets are limited, however investing in buying a website can reward you and your business greatly. Not only are you gaining an extra base of potential costumers, but you’re adding an important asset to your business, which will increase in value over time.
You can read the entire article at Small Business Growth Strategy
I suspect that buying a website is more useful for a company that wants to do business on the web instead of growing their local business. However the author makes some great points:
First, all success starts with a clear focused purpose - A STRATEGY. The ready, fire, aim approach works in the movies but in real life ends up costing a businessperson a lot of money. That’s the main idea of providing a clear strategy in the article I wrote called Profit by Using the Internet.
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If you can purchase a website that works with the strategy of
- Improving
- Growing
- Expanding
your business great. However whatever action you take make sure that it fits into the goals and purpose of the business. Have a clear strategy with the metrics to measure success and failure. Don’t use cost alone. The soft benefits of reputation, credibility, and customer service improvement are difficult to measure but those are the very things that develop customer loyality and sustain a business in hard times.
Buying a website is a good tactic, but is a tactic, not a strategy. It is a powerful weapon in your growth arsenal but like traffic building, search engine optimization (SEO), Google Adwords, and alll tactics it is not the place to start.
Having a clear goals, a time line, and a budget are the places to start.
Perhaps just as important is to keep in mind that those goals and plans need to integrate into the overall business strategy - with one supporting the other. Otherwise your customers will be confused, you’ll spend money needlessly and you won’t get the powerful results possible by leveraging both offline and online mediums.
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Todays Challenge for Small Business
The Internet can be a powerful tool for a local business prospecting, lead generation and relationship building. Using Internet Marketing all types of businesses can use the Web to grow revenues and get more customers.
Did you know that 70% of all buyers buy from the web and 36% of all customers use the web to find local businesses?
There are three interlocking strategies for growing a business using the Internet: improving a business, growing a business, and expanding a business. Read more about them here:
Profit with the Internet
How To Sell More in a Down Economy
How would you like it if your business earned a five-figure income every month-even while the economy is on a downsizing?
Imagine what your life would be like if all your debts were paid and your business operated in the black month after month.
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