Online Shopping Is Growing Every Day
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When a business owner makes the informed decision to offer products or services online, he is really ‘going global’ with little effort and minimal costs. Even the smallest business with e-commerce abilities has discovered how easy it is to market their product to those a world away.
Online shopping is growing by leaps and bounds. This isn’t surprising consideration the millions of people who regularly use the Internet.
Consumers are more comfortable with online shopping than ever before. This is due, in part, to the advances that have been made with online security over the past several years. Even those individuals who would have never divulged their credit card information in the past are now shopping from home because they feel safe doing so. Why? It’s convenient, it saves gas, it’s less stressful, and shopping online offers a much greater selection of merchandise than what they will find locally.
There will always be consumers who remain adamant about the fact that they will never make an online purchase. However, neighborhood businesses can still benefit from providing e-commerce options, as those same consumers freely admit to using the Internet for extensive price comparisons before actually making a final purchase.
The news gets better. With additional payment options becoming more readily available, even the individuals who currently feel e-commerce is not safe just might end up jumping the fence.
These options include: Bill Me Later (this payment provider sends out a paper bill, and consumers can send payment via check or money order), PayPal, Google Checkout, Verified By Visa and MasterCard Secure Code options.
Cyber Source Corporation, one of the leading electronic payment providers, reported that their 2007 fourth-quarter revenue totaled $45.4 million dollars. That reflects an astounding increase of 117% compared to the same period of the previous year.
Forrester Research predicts that annual e-commerce sales will top $258 billion dollars, this year alone. They estimate the numbers for 2010 will exceed $316 billion dollars in online sales.
Again, there is no better time than the present for business owners to set up shop in cyberspace. With continual improvements, online sales will only continue to increase. Millions of shoppers agree: e-commerce really is the most convenient, hassle free, enjoyable way to shop!
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Todays Challenge for Small Business
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Did you know that 70% of all buyers buy from the web and 36% of all customers use the web to find local businesses?
There are three interlocking strategies for growing a business using the Internet: improving a business, growing a business, and expanding a business. Read more about them here:
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